You may have seen us doing this for some of our blog posts on Facebook. So why not reach out to entrepreneurs and startups to let them know about Ahrefs? Here’s one such example: This link to the Airbnb homepage comes from a blog post about moving to London. Think about it: You know that the author is familiar with your business because they’ve already mentioned you. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. Not at all. Tactics that are EASY to replicate for YOUR website. Online PR. Use Ahrefs’ Content Explorer. Your tier 2 posts are helping the owners of those sites. Solution: Introduce them to your content and ask them to link to you instead. Tactics that bring needle-moving links, which, in turn, drive traffic to and increase revenue for your business. You’ve poured your heart and soul into creating it, and you wish it had a wider audience. Want proof? ), Use google to find similar tools (this is as simple as searching for “calorie calculator” or whatever you’re looking for), Scrape the results (again, use LinkClump), Extract the backlinks for inferior, yet highly linked-to tools (that are similar to yours), Reach out to those people with a “skyscraper” outreach email. ), Reach out and offer the video to the websites for free (to include in their content), Roundup any high-quality images on your website (this will generally be infographics, photographs, diagrams, etc), Find websites using these images without permission, Make sure these websites are giving you credit for those images (if not, reach out and reclaim the link), Generate backlinks from high authority sites in your industry, Build exposure and credibility for your brand, Create a powerful relationship-building platform, Provide a vehicle to rank for insanely competitive keywords (tenant SEO), Use Google search operators (this is more powerful than you might think! Link building is a crucial component of building your business or organization’s online presence. Present at a tradeshow, conference, or meet up. 5. You can use Ahrefs’ Site Explorer to find existing linked mentions to your homepage that would be better suited to another page. Link building isn’t easy. 3. Do we do this just for links? So you have the perfect excuse to reach out and, hopefully, convince them to convert that mention into a link. Comb through the Wikipedia page that ranks for your keyword to see if there is any missing information that you’ve touched on or answered in a blog post. 301 redirect the 404 page into a relevant asset on your site. Plug Quora into Ahrefs (to find the highest traffic threads). Well, I’m sure some black-hat SEOs will disagree with us here, but we believe it’s more cost effective to build links in legitimate ways (e.g., outreach) than to build a PBN or buy links. It involves manually contacting website owners and bloggers, asking them to link to you. Take the Ahrefs blog. So I recommend setting aside some time to reverse engineer your competition. There are some link building techniques, such as content creation, which can show people the expertise of your company, and this can go a long way toward building your brand. But there’s no doubt that this practice helps with our link building efforts. Yes, a lot of them are, but this isn’t necessarily a bad thing. You can use a similar trick with sites like Quora. Some bloggers quoted us around $30-$50, whereas others quoted THOUSANDS. Check them out. Publishing your own guide to avoiding Google penalties. Those prospects gets tons of guest post pitches daily. Here’s a CRAZY example I found a while back in the travel niche: No, your eyes don’t deceive you; that broken page has 900+ referring domains. Here’s one such link that came about because of that: Ahrefs is listed as one of 300 awesome things for entrepreneurs and startups. As a general rule, the more websites link to you, the higher you rank in Google. Just look at the number of links we have to our Keywords Explorer tool: So think of your strategy as the engine driving your link building endeavors, and the tactics as the pistons that keep it running. Take our post about keyword cannibalization, for example. That restricts the search results so that you only see one web page from each website. But here’s the critical thing: You don’t necessarily need any “content” at all. Here are some of the links we’ve built to Ahrefs using these tactics: Link to Ahrefs’ Content Explorer from a DR 77 site. Have you ever come across a piece of mediocre content, checked it out in Ahrefs’ Site Explorer, and been blown away by the amount of links it had? All natural backlink profiles have a mixture of followed and “nofollowed” links. 37,726 results. Knowing the goals of your campaign right at the start helps to ensure that you create a strategy that gives you the best possible chance of success. Just don’t be pushy. But it’s crucial because people tend to evaluate the trustworthiness of a site’s content based on design. Most of the time, this happens because the author chose to delete the page (and your link along with it). If so, reach out, thank them for the comment and ask if they’d consider linking to your post. 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic If you care about content marketing and SEO, you can’t ignore link building. You’re a sniper. Design is one aspect of link building that doesn’t get discussed very often. This happens more often than you might imagine. Do you want to land links on high-profile sites? What we want is a list of unique websites, which we can get by hitting the “one article per domain” checkbox. But what if, say, you’re Airbnb, and someone links to your homepage in a blog post where they talk about their trip to London. It’s as simple as that. In the case of our SEOBook example, the design is professional. Those who are likely to click that link will almost certainly prefer to go to the London properties page over the homepage. Shows how many different websites are linking to this piece of content. Wordtracker.com Wordtracker Masterclass: Link Building | 6 We’ll explain the five key stages to successful link building: 1. How does it work? because it’s better! So we do not recommend buying links. Link building for bloggers can be hard. Of course, you can counteract this natural process by building a consistent stream of new links. Tactic = the actual means used to gain an objective. In this guide, we've summarized the most popular link building tips. That’s why it’s super important to create content specifically designed to for link building. You just need to execute them. All that’s left to do is to reach out to them, pitch your topics, and get your first guest post published. This is super-useful for finding web pages related to a particular topic, but you can also use it to find mentions of your brand across the web, like so: Right off the bat, we’ve found over 17 THOUSAND web pages mentioning “Ahrefs.”. If so, reach out and kindly suggest that they add the link back. But why are links lost in the first place? There’s a BIG difference between tactics and strategies. For example, if you have an ecommerce store that sells a specific thing, your goal is to get featured in relevant places, including places where similar ecommerce stores are featured. Links can get removed for other reasons. This is AMAZING information for forming an outreach strategy. Link Building: How to Get Powerful Backlinks: Resource pages are just one of many places that I get backlinks from. “how to screenshot on a Mac”, “what is yeast”, etc.). But I’ll level with you: outreach almost always works best with linkable assets. Furthermore, doing so results in the exposure of your content to a broader audience. Ever had an email asking you to exchange links with them? But what about links that are lost because the linking page no longer exists? But there’s another way to get your content in front of your target audience: Pay to promote it using Facebook ads or a similar PPC ad network (e.g., Google AdWords, Pinterest Ads, etc.). There are no two ways about it. Content marketing, for me, is the most legitimate and best strategy you as a business can employ to build links to your site. Do you want to build links to your ecommerce product or category pages? Ask them to update the link. optimization—in their link building. 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