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A 10-year-old couldn’t possibly have more than around 5 years experience, since abstract reasoning develops around age 5–7, and you can’t start learning programming without this. This was echoed by a senior executive at WhiteHat Jr with whom The Indian Express spoke. Another controversial ad campaign was the one featuring a teenager named Wolf Gupta, who supposedly landed a job in Google due to his coding skills. WhiteHat Jr immediately withdrew these ads. Her zodiac sign is Libra. Deepa Malik Imagen. This is a Live online 1:1 platform that connects kids 5-12 to top 0.1% of early childhood coding experts. and Byju’s for all the misleading advertisements, they sued both of them for defaming WhiteHatJr. Twitter. Athletics. While many questioned the existence of Gupta, the company only confirmed that it was a fictional character in a defamation lawsuit it had filed against one of its critics Pradeep Poonia earlier this month. Annual Revenue. Whitehat Jr has launched a … 124. WeWork Chromium, Jogeshwari-Vikhroli Link Road, Andheri, Maharashtra, 400076, India . We’ll continue to drive campaigns closer to our core essence of celebrating kids’ creativity”. For starters, champion Paralympian Deepa Malik is promoting an edtech startup Whitehat Jr. Then, directors Tigmanshu Dhulia, Hansal Mehta, along with senior actor Raza Murad feature in … The ads were a point of contention for WhiteHat Jr critics due to their allegedly “misleading” nature, which many claim lure parents by using the brand power of these prominent personalities. In 1999, again she was diagnosed with a spinal tumour, and s… Shikhar Dhawan, Mary Kom and Vijender Singh. 2020 was a year to remember for the 31 year old Manasi Joshi. Now, the company has now chosen to use personalities in the news instead of ambassadors. A silver medal in the shot put in the 2016 Rio Summer Paralympics. To this, YouTube said that they asked the complainant for more information on why the takedown notices were sent but the complainant did not give any response,” Poonia told The Indian Express over the phone. Direct Phone +91 ***** ***** Get Email Address Get Phone Number. Many of these ads also drew the ire of the Advertising Standards Council of India (ASCI), which, in October, asked the company to withdraw five ads, which were in violation of the self-regulatory body’s code. Whitehat Jr. is an EdTech startup which focuses on teaching coding to young children and students aging between 6-18years. She was born on Wednesday, 30 September 1970 (age 49 years; as in 2019), in Bhaiswal, Sonipat District, Haryana. 2 talking about this. When people like Pradeep Poonia and Aniruddha Malpani criticised and tried exposing WhiteHatJr. Deepa Malik (born 30 September 1970) is an Indian athlete. SC upholds IBC’s Section 32A: Why is it important, what are the implications? No. After three years of long treatment, her spinal tumour was cured. because in the whitehat jr ad on tv you are introduced as doctor deepa malik.. is a "doctor" prefix so easy to obtain? … As per data in Facebook’s Ad Library, the last controversial ad run by WhiteHat Jr was in September 2020 on Facebook, Instagram, Messenger and other audience networks run by Facebook. Manager, Talent Acquisition Training at WhiteHat Jr. Access Salil's Contact Information . It was in October one day suddenly, 14 of my videos were restored and a channel that was taken down was reinstated. Impairment information. Second, our launch campaign was replaced quickly with the ad campaign featuring Deepa Malik as an inspirational figure in September. Digital Lending Or Insurance Tech: Which Will Be The Most Favoured Fintech Subse... [The Outline By Inc42 Plus] Online Lending’s Regulatory Dilemma. Deepa Malik - दीपा मलिक एक शॉटपुट एवं जेवलिन थ्रो, तैराकी एवं मोटर रेसलिंग से जुड़ी एक विकलांग भारतीय खिलाड़ी हैं … WhiteHat Jr’s transition from Wolf Gupta to Hrithik Roshan, during which it also got acquired by Indian ed-tech giant Byju’s for $300 million, has been embroiled in controversies and confrontations, both legal and those relating to reputation. WhatsApp. What’s Wrong With UP’s AI-Based Facial Recognition System For Women? Est. Discover more about WhiteHat Jr. Prasad Poojary Work Experience and Education. She is the first Indian woman to win a medal in Paralympic Games and won a Silver medal at the 2016 Summer Paralympics in the shot put. Our curriculum is created by IIT/IIM Alum. Top Competitors or Alternatives. WhiteHat Jr’s ‘Wolf Gupta’ advertising is not misleading – it is fundamentally dishonest and deceptive. The company has decided to trash the controversial ads featuring tech leaders like Microsoft’s Bill Gates, Facebook’s Mark Zuckerberg, and Google’s Sundar Pichai among others. Biography. She has also won gold in the F-53/54 Javelin event at the para athletic Grand Prix held in Dubai in 2018. Padma Shri Awardee Deepa Malik overcame all physical and mental hurdles to win national and international medals in athletics for India. Prashant Singh is an Assistant Editor with HT Cafe. But now we have course corrected,” the executive further said. Last Update. Deepa Malik - Non-Official Page - Welcome to Deepa Malik's Fan Page ! Actors having participated in the ads have made major problems for the brands since they didn’t know about the new law. The Mumbai-based coding learning platform, acquired by ed-tech giant Byju’s for $300 million, has been embroiled in controversies. Email. Salil Dani Contact Information. Funding Galore: From Dunzo To DeHaat — $166 Mn Raised By Indian Startups [Januar... Decoding India’s $10.6 Bn eHealth Opportunity. One of the first videos uploaded by Poonia was titled ‘Who is Wolf Gupta?’. Is coding a must-have life skill of the future? Whenever a video uploaded by Poonia was taken down by YouTube, he filed for an appeal with the video streaming site. The council had received 15 complaints about seven advertisements of WhiteHat Jr, and found five of them to be in potential violation of the advertising code. Luxuria. She has won a Silver Medal in Shotput F53 category with lifetime personal best performance of 4.61 mtrs." Obviously, someone shared sensitive and protected information. Lessons are delivered through 1:1 live session in the comfort of staying home. Share . Telegram Or Signal: Which Will Be India’s Next Favourite Messaging App After Wha... Can Commerce Drive The Cash To The Coffers Of Indian Digital Media? For all the latest Business News, download Indian Express App. She is the recipient of medals in 2016 Summer Paralympics in the shot put and Grand Prix held in Dubai in 2018. On September 12th, 2016, the oldest athlete of Indian contingent—45 years old Deepa Malik, scripted history by becoming the first Indian woman athlete to win a medal in the Paralympic games. Who was that person? Chances are that people would have come across an advertisement being aired on television where actor Hrithik Roshan talks about coding as an essential skill for the future. A key highlight of this journey was allegedly using takedown policies of social media platform to stifle online dissenters of the company’s processes, including some marketing campaigns, which the company now admits to have been “poorly designed”. Telecom Services Comprise 94% Of Reliance Jio’s Earnings, Will This Change In 20... Reliance Jio Platforms Profit Grows 15% IN Q3 FY21; ARPU Climbs To Ove... Amazon Clarifies Frontizo Common Director Issue In Karnataka HC, Zomato Acquires Sports Discovery Startup Fitso For Over 80 Cr, [The Outline By Inc42 Plus] India Inc Fights Bigtech, [The Outline By Inc42 Plus] Cybersecurity Falls By The Wayside, Inc42 Shots | 7 Mantras For Becoming A Successful Entrepreneur, Inc42 Shots | Trends The Fintech Industry Will Witness In 2021. “With copyrights violation notices on social media platforms, our default response is to make the video unavailable for all the users. Manasi Joshi. WhiteHat Jr’s transition from Wolf Gupta to Hrithik Roshan, during which it also got acquired by Indian ed-tech giant Byju’s for $300 million, has been embroiled in controversies and confrontations, both legal and those relating to reputation. Under fire for running misleading ads and even creating imaginary characters to promote its platform BYJU’S-owned WhiteHat Jr is looking to clean up its act by discarding the campaign. And to compound the problem, many other startups are happy to copy the ‘market-leader’,” he added. Work Experience. The company has also chosen to file defamation suits against two critics — software engineer Pradeep Poonia and angel investor Dr. Aniruddha Malpani. DEEPA MALIK - International Para Athlete | Padma Shri | Arjuna Awardee | Motivational Speaker | First woman of India to win a medal at Paralympics Silver F53 Shot Put WhiteHat Jr’s spokesperson noted that the company’s launch campaign was replaced in September with ad campaigns featuring Deepa Malik, who is the first Indian woman to win a medal in paralympic games. Even as it looks to fix the fallout from the ad campaigns, WhiteHat Jr is embroiled in two court cases over alleged defamation — the company had sued Poonia for INR 20 Cr and another critic Aniruddha Malpani for INR 15 Cr. Yakshpat Bhargava-2020-08-18. Kids create complex games, animations and apps using logic, structure, sequence, commands and algorithmic thinking-... Read More. By. WhiteHat Jr’s spokesperson noted that the company’s launch campaign was replaced in September with ad campaigns featuring Deepa Malik, who is … Listen. This was suspicious. Govt asks WhatsApp to scrap update: ‘Invasive… for Indian users’, NCLAT underlines IBC terms: can’t accept offer if it comes late, Domestic flights explained: Why airlines are flying fewer routes despite govt allowing more capacity, Explained: In Google and Facebook’s Australian tussle, issues of concern for India as well, Explained: Why Jack Ma’s ‘return’ has spread cheer and relief, Ramnath Goenka Excellence in Journalism Awards, Statutory provisions on reporting (sexual offenses), This website follows the DNPA’s code of conduct. At an age when most women are having mid-life crises, she was holding a medal in her hand. The platform’s earlier marketing campaigns were, however, spearheaded by a fictitious character ‘Wolf Gupta’ — a child who bagged multi-crore salary package at a large technology firm, as claimed by the company. In the video, he claimed to expose how Wolf Gupta is a fictional character — a fact not clearly put out by the company. It must be noted that WhiteHat Jr spent close to INR 89 Lakh on ad campaigns on Facebook between February 2019 and November 2020 as per Facebook’s Ad Library data. “We have been badgered for these issues of ASCI code violation and muzzling of dissent, and rightfully so. Deepa was born like a normal child, but when she was 5 years old a spinal tumour was detected in her body. Responding to a specific query on withdrawal of marketing campaigns and advertisements, a spokesperson for WhiteHat Jr said: “First, we changed several ads in June much before ASCI feedback and any criticism. The Mumbai based startup was acquired by Byju’s learning app in a $300 million deal earlier this month. In a statement on the Malpani case, WhiteHat Jr said: “Fair commentary can be argued by individuals who don’t have skin in the game and make comments from an arm’s length; not by an individual whose commercial investments stand to be impacted by defaming and disparaging a successful business rival”. Click here to join our channel (@indianexpress) and stay updated with the latest headlines. And then both the complainant and the defendant of the video are given time to explain their stand, which is then reviewed internally by our team. The question is will WhiteHat Jr’s public acknowledgment of the misrepresentation have any bearing on the lawsuits against Poonia and Malpani. Get Updates. Replying to a query on allegations of WhiteHat Jr using policies of social media platforms to stymie freedom of speech, a company spokesperson said: “We have always been and will remain open to constructive criticism. 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